Internet Marketing Services, Search Engine Optimization
Internet Marketing Options
You have many options available to you when planning your successful Internet marketing campaign. Not all options will work for all websites. Virtualtech will help you to compare these options to determine which are best for you.
The most important advertising you can do is to include your Web address (URL) in ALL of your advertising including ads, flyers, business cards, your voice mail greeting, and every other place that your phone number appears.
Creating a network of links to and from your site will help in achieving a higher ranking on search engines. Your link network should include organizations you belong to, trade magazines, and related businesses that complement your offerings. However, beware of linking to "anyone and everyone"... having too many non-relevant links will dilute the relevant links you have and will adversely affect your search engine ranking.
Sites need to be submitted to search engines every four to six weeks. This submission should be done manually. Beware of the numerous programs that claim to increase your ranking by electronically submitting your site to hundreds of search engines! The major search engines you want to rank well on (Yahoo, Google, and MSN) do not accept these automated submissions. See our search engine section for more detail on the methods that search engines use to rank your site.
Write a press release about your site and mail it to all print media resources within your business area. Also, send it to any publications read by your target market. Press releases can also be submitted to on-line sources.
These will help to increase traffic to your site, as well as increase the number of times people come back to your site. You may want to run a contest or game, or feature a guest in your online chat area.
When visitors are at your site, ask them if they would like to receive a copy of your newsletter by e-mail. This allows you to keep your name in front of potential clients. You can make them aware of upcoming specials and new products or services. A successful e-zine also will give useful information to the reader, something they can use right away.
A forum/discussion board is a group of people on-line that share similar interests and concerns. Using them to promote your site can be tricky and time consuming. By actively participating in the forum, you will start to position yourself as an expert in your field.
One of the advantages of the Web is that you are able to track how many people visit your website, what pages they are go to and how long they stay. Virtualtech includes site statistics reports with all our hosting packages.
Email marketing can be effective if used properly, which includes using a targeted "opt-in" e-mail list, sending your message once a month, and including an easy way to unsubscribe.
Virtualtech has many email marketing campaign packages available.
The signature file is found at the end of an email and typically includes your name, company name, e-mail and Web addresses. You can also add a line of advertising. You can set up the signature file through your email program.
On some search engines such as Yahoo! Marketing and Google, you can bid on keywords. As an example, you sell toy trains and you want to be ranked number one when someone searches for "Toy Train". Another company has bid 5 cents per click through and is ranked number one. You bid 6 cents, which moves you to the top position. In most cases you are not charged unless someone actually clicks on your link and visits your site.
