5 Reasons Why You Should be Publishing an Ezine

I ran this article over a year ago and decided to run it again because Ezines should be a big part of your on-line marketing campaign.

For those of you who have not heard of an "Ezine", they are on-line newsletters. These newsletters are an excellent way to keep your business name in front of your clients and position you as an expert in your field. 

Establishes Trust: When people visit your website they have no idea who you are. Publishing an Ezine helps to establish you as a reputable business dealer and over time, inspires trust.

Brings Visitors Back: Statistics show a customer needs to see your advertising message six or seven times before making a purchase. But how do you get a casual browser to come back? When someone signs up for your Ezine, the mailing itself will serve as a reminder to revisit again and again, eventually turning your subscribers into paying customers.

Establishes You as an Expert: By publishing a newsletter and writing your own articles, subscribers will come to see you as an expert in your field. This, and the familiarity they feel from reading your newsletter, will reinforce brand loyalty to your site, turning many of your current subscribers into future customers.

Keeps Customers Up-to-Date on Products & Services: We all add to our list of products and services. Pricing may change, we may have added new sections of interest to our Web site, etc. Your Ezine allows you to share these changes and updates with your customers.  

Builds Relationships: Building relationships with your clients takes time. Ezines are one way you can build this relationship. People would much rather do business with someone they like and are familiar with than with someone they don’t know.

March 1, 2001

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