What makes a person want to come back to my site?

According to Arthur Andersen, a highly regarded online information company, the following are reasons way people return to a Web site.  The ratings were based from 0 to 100% with the higher the percentage, the more important the issue.

If your site is an online store, then the two most important factors to your visitors are:

The survey was conducted between March 30 and April 3, 2001, and is based on responses from 990 online users surveyed by Knowledge Systems & Research Inc.

June 1, 2001

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