Can you explain what some of the Internet terms and acronyms mean?

There are so many Internet terms and acronyms that I don’t think we have space for them. However, I will try to explain some of the more common terms. 

Marketing Terms

Visitor - Someone who visits your website. When you hear someone say "Our site gets 200 visitors a day", they are saying that their website was viewed or "visited" 200 times in a 24 hour period.  

Hit - Refers to the number of times your Web server receives a request for a Web page or graphic. As an example, let’s assume that your home page has two photos and 5 graphic buttons on it. When a visitor opens your home page that one person generates 8 "hits". The term "hit" is often used incorrectly or misleadingly when announcing how many visitors a website has had. If someone says "we get 2000 hits a day", at first that sounds really impressive because you think "visitors", when in reality those 2000 hits might have been generated by 10 visitors.  

Click-through - Refers to anytime someone sees a link, clicks on it, and visits that website.  

Web Server - Also referred to as a "host". A Web server is basically a computer that is always on and connected to the Internet, where websites are stored. A host can also be the company that has the computers and sells the space on the Web servers.  

Internet Acronyms

ISP - (Internet Service Provider) This is a company that provides Internet access to browse the Web. AOL, Road Runner, ATT WorldNet are all ISP’s. 

HTML - (Hypertext Markup Language). This is the computer language used to create websites.

FTP - (File Transfer Protocol). This is one way files can be transferred from your computer to a server.  

CPM - What it will cost you for every thousand times your banner ad is viewed. For example, $15 CPM means it costs $15 for 1000 people to see your ad.

August 1, 2001

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