Pricing Items For On-line Sales

There really are no pricing guidelines specific to the Internet. Your best option would be to use standard pricing guidelines.  

Every sale has a fixed cost such as credit card processing and shipping fees (including time and materials). In some ways it takes the same amount of time and energy to sell a $30.00 item as it does a $3.00 item.  When figuring your retail price, add the cost for shipping materials and your time to your wholesale cost. Don’t forget to add money for a profit too. (This is why you are in business in the first place, right?).  

One way to recover some of the time in shipping and handling is to bundle several items together. You can give people a discount if they purchase several items at the same time. In doing this, you are able to cut your time commitment and shipping costs.

To make a sale worth your effort, the ticket price should be at least $10.00. Anything less than that and you will have to sell lot of them.  Items priced less than $50.00 become "impulse" buys. Most people do not need to consult their spouse or checkbook to spend $50.00.  If your item does not require shipping, such as an e-book, then a sale of $4.95 or higher is good.

July 1, 2002

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