Online Guerrilla Marketing Techniques.

Guerrilla Marketing is a concept you may be familiar with.  The term was made popular by the book "Guerrilla Marketing Attack" by Jay Conrad.  The book talks about how a small business can compete with a large company with an unlimited marketing budget.  Most of the marketing techniques discussed in the book are free or low cost.  This article takes the Guerrilla Marketing concept to the Internet.     
 
Signature Files - These files are found at the bottom of every email message you send out and should include your name, company name, Web address, phone number, and tag line.

By using a signature file you are constantly advertising your business, for free.  The tools to set-up a signature file are be in your email program.
 
Free Search Engine Submissions - As of today, you can submit your site to Google, MSN, and Yahoo for free.  Submitting your site once is not enough.  You will need to resubmit your site every four to six weeks.
 
Discussion Groups - These are groups of people that get-together to discuss a common interest.  You can use discussion groups to promote your business by finding a group that attracts your target marketing and then actively participating in the discussion.  Your participation must be a benefit to the group and not a sales pitch. Answer questions with free advice and ask questions of your own.  This back and forth will start to position you as an expert in your field.
    
Press Releases - I am sure you are currently using press releases to keep the local media informed of activities at your business.  Online press release services distribute your press release to online sources including search engines and online publications.  The one I recommend is http://www.prweb.com.  
 
Writing and submitting E-zine Articles - By writing an article for an E-zine (online newsletter) you can quickly position yourself as an expert and receive free exposure for your business.  Most e-zine editors are looking for free articles.  In exchange, they will allow you two or three lines for a bio and contact information.  One downside to writing an article is that you need to be able to write a good article.  If you are not talented in this area you may need to hire an editor to review.
 
Creating an E-zine - Having a company e-zine is a great way to stay in touch with your clients and potential clients, much like Virtualtech does with this e-zine.  E-zines are a free way to keep clients up to date with new products and services and help to educate them on changes within your industry.  However, you need to be able to write and come up with articles on a regular basis. 

November 1, 2004

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