Is Your Website Easy to Scan?

Sure you want your website to look professional and "pretty", but is it easy to read? It is true that people do not read... they tend to scan. So, you need to make sure your website is easy to scan. 

Use Headlines and Bullets Lists
Avoid long, "run-on" paragraphs. Use headlines to separate different points or sections of information. This allows visitors to quickly find what is of interest to them. When possible, use bullet points to get your message across, using fewer words then a paragraph would take. If you must have long paragraphs, use small pictures or graphics to break up them up. 

Color and Fonts
Black text against a white background may seem boring, but it is very readable. Using colors from different ends of the spectrum will make a website easy on the eyes and your message to pop. Avoid using bright background colors and background images. 

Simple fonts may be boring, but they are easy to read. The fancier the font, the harder it is to read. You don’t need to attract people with your site... they are already there! But you do need to keep them there, so make sure they can read what you have to offer.

There are eight fonts that are installed on every computer and should be the fonts you use. If you don’t, your readers will see something different, perhaps even symbols. The "standard" PC fonts are: Arial, Arial Bold, Comic Sans, Courier, Georgia, Times New Roman, Trebuchet, and Verdana.

Go look at your website.  As a visitor, would you read it?

July 1, 2007

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