Blogs...Do you have one?

About a month ago I finally decided it was time to start my own blog, so we created “Tammy’s Blog” on the Virtualtech website (http://www.virtualtech.com). I am finding it hard to find time to write my own blog, let alone find time to read blogs of other people, but they are a powerful Internet marketing option. A properly written blog can help position you as an expert in your industry and create additional links to your site.

A blog is a relatively easy way for you to ensure fresh content on your website.  Search engines like new content, and will tend to visit your site more often if they know they will find something new. 

You may be asking – “What is a blog?” A blog (short for “weblog”) provides you a place to share commentary or news on a particular subject, or act as a personal online diary. A blog can contain text, images, and links. Some blogs will give readers the ability to leave comments. In May 2007, blog search engine Technorati was tracking more than 71 million blogs.

Search engines have been created just for blogs. These include Blogdigger, Feedster, and Google Blog Search. In addition to search engines just for blogs, blogs will now appear when you do a general search on Google, MSN, and Yahoo.

Here are some tips to help ensure your blog appears on search engines:

1) Provide a text link within your website to your blog. Add the needed code for the blog to become a RSS feed.

2) Blog Title - Make sure your topic title says what the blog is about.

3) Blog Content - Just like your website, try to fill the blog with the search terms that you want your blog to appear for.

There are several ways to start blogging: You can download a program to help you create your own blog, you can use a third party provider such as Blogger.com, or you can have your website designer code a blog for you. A word of caution - before purchasing a blogging program, check with your hosting company to ensure that they will allow you to upload it to your hosting account. Some blogs have very serious security flaws, and may not be allowed on your hosting account.

Virtualtech can add a one-way blog to your website, for $100.  (Your website must be hosted with Virtualtech).

September 1, 2007

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