On-line Classified Ads, are They Worth The Investment?

Besides search engines, there are a number of other ways to advertise your website on-line. One of these are classified ads found in E-zines and websites. Though these ads tend to be inexpensive, you will spend time finding appropriate locations for your ad. 

You will want to find websites and E-zines that cater to your target market. For example, if you are selling fashion jewelry you will not want to advertise in an E-zine about baseball. Instead, you will want to find an E-zine or website that women and young teen girls read.  

E-zines tend to produce a higher return then an ad on a website. 

No matter which you choose, you must have a way to track your responses. This will help you to determine where to put your marketing dollars in the future. One way to do this is to code your site URL so you can track where the link came from. Or, include a code in your ad and ask for the code when responding to sales leads.  

To find locations to place your ads, search your favorite search engine for "e-zines". Virtualtech can also help in getting your classified ads out to the Internet market.

September 1, 2000

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